William Hill Review

William Hill is a well-known and respectable Internet betting provider that operates within the UK market. They have an all in one platform where members can enjoy sports betting, casino gaming and many more betting options. William Hill’s promotions are now providing a chance for new as well as existing members to cash in.

Sports and markets available 

William Hill offers an extensive range of sports for their members to place wagers on. They cover the vast majority of the world’s major sports, as well as several lesser known sports from around the globe. Their complete sport book offering is listed below.

  • American football
  • Australian rules
  • Badminton
  • Baseball
  • Basketball
  • Bowls
  • Boxing
  • Cricket
  • Cycling
  • Darts
  • E-Sports
  • Football
  • GAA football
  • GAA hurling
  • Golf
  • Greyhounds
  • Handball
  • Horse racing
  • Ice hockey
  • Motor racing
  • Motorbikes
  • Pool
  • Rugby league
  • Rugby union
  • Snooker
  • Tennis
  • UFC
  • Virtual world
  • Volleyball
  • Winter sports
  • Wrestling

In addition to this extensive list, the site even offers bets on politics, TV specials and lotteries. Of course these do not fall under the sports umbrella, but it goes to show how thorough the site’s offerings are.

In addition to this range of sports, William Hill has an incredibly broad range of markets for their members to access. Sports bettors are constantly looking for market variety and general bets to keep them on their toes, and the depth of markets William Hill offers certainly meets this criteria. Some sporting events actually offer several hundred markets from which bettors can pick and choose their bets.

Some of the general markets seen include outright winner, spread betting as well as over/under betting, which varies from sport to sport. While these are the three most common forms of sports bets, the market offerings go far beyond these 3. Let’s take football as an example; for the average football game offered on the site there will be a whole host of bets including both teams to score, number of cards shown, number of corners, correct goal scorers, correct times for the goals scored, number of fouls and countless other markets.

While football is one of the most popular sports in the UK (therefore a reasonable market depth is expected), these offerings are not just limited to football. William Hill has quite significant market depth across other major sports such as tennis, golf, boxing, motor racing and many more.

Odds & Limits

William Hill offers relatively average odds compared with other betting providers in the UK, yet it is their tailored promotions which have the potential to provide greater value for sports bettors on the site. With promotions such as flash odds, bet boosts and daily enhanced odds; these are the real incentives that members are drawn to since they offer the chance for greater value and greater payouts. Other providers do follow similar promotions, yet William Hill seems to place great emphasis on enhancing their odds for members.

William Hill doesn’t specifically enforce any kind of limits in terms of maximum winnings or numbers of bets, but players do have the chance to set their own limits as part of the sites commitment to responsible gambling. These limits are shown below.

  • Deposit Limits

Members of the site have the chance to specify certain deposit limits from the ‘my account’ section. The deposit limits work on a 24 hour, one week or one month system and players can set the deposit limits according to these time frames.

  • Playing Time Reminders

While other sites actually completely lock a player out of their account if they run over their playing time allowance, William Hill has a system in which reminders will appear on the screen to show players that they are going beyond their limit. The problem here is that players can simply choose to ignore these reminders with no specific consequences.

  • Self-exclusion

If players start to feel like they are losing control of their gambling behavior, they can choose to completely self-exclude from the site. By doing so, they will be completely locked out of their account for a specified length of time.

Available promotions

William Hill does have a welcome bonus for new members of the site; however this bonus does require a deposit for a player to be credited with it. Upon signing up, the site will automatically enter a code (C30) into the promo code box, and this is then applied to the players account after completing the sign up process.

Once the new player makes a deposit of at least £10, William Hill will credit them with 3 bonuses of £10 each. This makes the total welcome package a total of £30, and this is subject to other terms and conditions for the player to redeem the full £30.

Additional Features

Live streaming

William Hill has live streaming services available for a large range of sporting events offered on the site. While the site doesn’t have this option for all events, it does cover a significant amount.

Mobile App

There is a mobile app available for download on both the iOS and Android platforms, and this is a free download for all players. From both apps players can log in and make bets just like they would do from the desktop site. There are no restrictions for the overall features of the app.


William Hill is a reliable and trustworthy bookmaker for sports bettors all across the UK. They have a very broad range of sports combined with a significant market depth for many of the available events. With live streaming also available, sports bettors will find their needs met with William Hill.

It is disappointing that the site has no welcome bonus (meaning no deposit necessary) for new players looking to join. This could deter some sports bettors since many want to ‘sample’ a site first before jumping in and making their own deposit.

Despite this, the site has a great overall offering which extends to casino games, bingo and poker. They have a solid all in one platform that can be enjoyed from both desktop and mobile devices.